celestialdescent (![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
celestialdescent) wrote2012-01-20 10:38 pm
celestialdescent) wrote2012-01-20 10:38 pm
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HAHAHAHAHAHA. Oh LJ.
So, on the front page of LiveJournal, the staff posted this article from Fast Company about the changes LJ is making to draw in more users. This quote is a real gem:
Charming. I'd say don't change, but LJ needs it. Badly.
Crossposting this over to Tumblr, where I've been spending a lot of time the past few months enjoying fandoms.
LiveJournal's leadership has made it clear that their future American business strategy lies in generating new traffic rather than catering to the service's current small-but-loyal membership. The challenge for Petrochenko and other executives at LiveJournal will be redefining the brand's identity in a crowded media marketplace.
Charming. I'd say don't change, but LJ needs it. Badly.
Crossposting this over to Tumblr, where I've been spending a lot of time the past few months enjoying fandoms.