celestialdescent: Image: Mama Odie from The Princess and the Frog hitting her hand against her forehead with the word "facepalm" on top. (disbelief)
[personal profile] celestialdescent
So, on the front page of LiveJournal, the staff posted this article from Fast Company about the changes LJ is making to draw in more users. This quote is a real gem:

LiveJournal's leadership has made it clear that their future American business strategy lies in generating new traffic rather than catering to the service's current small-but-loyal membership. The challenge for Petrochenko and other executives at LiveJournal will be redefining the brand's identity in a crowded media marketplace.


Charming. I'd say don't change, but LJ needs it. Badly.

Crossposting this over to Tumblr, where I've been spending a lot of time the past few months enjoying fandoms.

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celestialdescent: Image: A collection of items, including two cameras, a Hello Kitty toy, and a handwritten note. (Default)
celestialdescent

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